The Hulk movie opens in UK cinemas in July and
already the spin-off toys are being promoted. Now, this is
something I have been wandering about for some time. In my
youth, movie merchandising wasn't usually available until
the movie was a guaranteed success and then the market was
flooded with items. These days toys, and extremely well constructed
and detailed ones too, are being produced as the movie is
still in production. So what happens when the movie is a flop?
Heaven forbid that will happen to the Hulk. But Toy
Biz are taking a huge gamble here.
detail that has gone into this figure is pretty impressive
and this is certainly a product that will appeal to both the
young, who want to recreate scenes from the movie, and the
adult collector, who just want a well designed collectible
punching action used here reminded me of two old Batman and
Robin action figures I had as a child and that's what made
me realise how simple these toys are. It even has a lever
at the back to make the Hulk's arms go up and down (the old
Batman and Robin dolls lever allowed them to punch - sort
of). It's the same basic design that has been used for years,
but with much better likeness of the characters. But then,
if it ain't broken, don't fix it. This basic design has proved
itself over the years and it allows children to become more
animated in their playing - what use is the Hulk if he doesn't
stomp around waving his arms around?
packaging for this product is also of a high standard, with
the Hulk seemingly inside a gamma radiation chamber waiting
for you to help him burst out.
the movie is a hit or does terribly at the box office, one
thing is certain kids won't be disappointed by the official
toys on offer. I'm almost green with envy that I am not a
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